Paris #SS21 Fashion Week

Paris, a city so inspiring, romantic, yet so chic. From bold and strong silhouettes to classic tailoring, embroidery, and more; #PFWSS21 gave us the punch of style and originality the world did not know it needed it!

Louis Vuitton

  • Metallics
  • Extravagant
  • Bold Prints & Colours

Miu Miu

  • Colour Blocking
  • Straight Lines
  • Geometrical Prints
  • Ruffled Details
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Fusing physical experience with digital, the staging of the Miu Miu Spring/Summer 2021 show both addresses the unique demands of our time and the fundamental needs of the medium of the fashion show. The show decor, realised by AMO, is an elliptical stadium, referencing the worlds of sports: as athletes act out their movements for an audience, they transform these spaces not only into a palace of sports, but an arena of observation. This is inherently tied with the experience of the runway show: in both, a group of people commune to not only bear witness but, in their presence, play a part in a collective moment. Around the world, Miu Miu invites audiences of women to gather together to view the show – simultaneously connected, again witnesses of an event. Communities of women have always been integral to the spirit and identity of Miu Miu: their nurturing and support of one another, their pursuit of shared values and goals. This season, those communities of women are also intrinsic to the show itself. The spectators are integrated into the show: interrupting the stadium’s white rubber walls, three digital lounges of screens will display the observer to the observed. The digital audience’s reactions, visible within the space, replicates the dynamic of a physical audience, virtual exchange given a new power. Expanding on this idea, a series of tech activations around the show link the spheres of the virtual world with real-life – in collaboration with Instagram, Miu Miu launches an augmented reality filter that transforms any view into a virtual expression of the showspace. In its fusing of reality and virtual fantasy, it is a reflection of contemporary life. Soundtrack by @Frederic_Sanchez Tracks by @Automatic_Band #PFW

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Maison Margiela

  • Tailored
  • Genderfluid
  • Elegant


  • Asymmetrical
  • Soft & Feminine
  • Volume


  • Minimalist
  • Elegant
  • Signature & Oversized Embroidery

Kristina Fidelskaya

  • Embroidery
  • Metallic
  • Romantic Silhouettes

Zadig & Voltaire

  • Sustainable
  • Tailored
  • Bold Colours
  • Feminine Silhouette


  • Soft Palette
  • Draped Silhouettes
  • Semi-Tailored

Giambattista Valli

  • Feminine
  • Ruffled
  • Texture & Colour

Agnès B.

  • Prints
  • Tailored
  • Neutral Palette


  • Bold Colour
  • Texture
  • Abstract Prints


  • Futuristic
  • Adventurist
  • Romantic Silhouettes


  • Tailored
  • Gold Detailing
  • Bold Prints