The Fashion Industry Support to #BlackLivesMatter

The unfortunate and brutal death of George Floyd caused by police brutality has stroke much more hearts and united communities of minorities across the nation, demanding justice for black lives. Some citizens seized the opportunity to stretch their hands to loot, police officers were even caught braking storefronts, outstandingly contradictory of the movements coordinated by different organizations. DO NOT get distracted by the looting, that is the opposite of what this is, material goods and windows can be replaced, a lost life will never come back. The message is simple, the black community is tired of being profiled and excluded, tired of the constant mistreatment and injustice. The fashion industry did not stand behind when it comes to express their sentiments towards the incident(s). Brands and designers across the globe react with their hearts in sadness, supporting and asking everyone to pitch in some love and support. Even further, some fashion groups are making donations to the cause, including celebrities, and even Go Fund Me’s to help those who lost their business during the looting, giving them a chance reconstruct.

Brands Making Donations 

COS Stores H&M Group pledged a donation of $500,000 to the NAACP Legal Defense and Education Fund, Color of Change and the ACLU, all organizations that fight for justice, economic rights and empowerment of the black community. 

Glossier Standing in solidarity against the racism, white supremacy, and the oppression affecting -for centuries- the black community, Glossier is donating $500,000 to Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Injustice Initiatives, The Marsha P. Johnson Institute, and We The Protesters. Glossier will allocate another $500,000 to impact and boost Black Own Beauty Business, but the details for this donation, in particular, will be released in June.

Biossance pledges to donate $100,000 in support of all the entities fighting for equality such as ACLU, The Minnesota Freedom Fund, Color of Change, and Black Lives Matter.

Warby Parker donated $1M across organizations that support Black Lives Matter. 

Marc Jacobs Whether the brand nor the designer itself have made any donations thus far, he is conscious -after getting his Los Angeles store vandalised- about how material goods and properties can be replaced in comparison with a lost life. 

Aritzia is donating $100,000 to organizations Black Lives Matter and NAACP.

Deva Curl pledged to donate $50,000 to Black Live Matters.

Glow Recipe made a $10,000 to Black Vision Collective.

Sunday Riley will donate $50,000 to NAACP Legal Defense and Education Fund in honour of George Floyd and the fight against injustice.

Elf Cosmetics will be donating an amount of $25,000 to Color of Change.

Deciem will be donating $100,000 to entities such as Black Live Matters and the NAACP.

Kosas pledged to donate to organizations fighting to make an utmost change like Black Lives Matter, Black Lives Matter L.A. and Color of Change.

Ilia Beauty will be donating $50,000 to Black Lives Matter and NAACP. 

Other Brands Making Undisclosed Donations

Asai Will be donating all the proceeds of the dress once seen on Rihanna to Black Lives Matter, Solace Women’s Aid, and The Voice of Domestic Workers.

Reformation Donating to Black Lives Matter, Reclaim the Block, Black Visions Collection, NAACP, and ACLU.

Savage X Fenty Donating to Black Lives Matter and the Bail Project. 

Brother Vellies Is asking corporations to pledge 15% of their stock to Black-own businesses.

Necessaire Donating to NAACP Legal Defense and Educational Fund.

Carol’s Daughter Donating to Black Lives Matter, Color of Change, and Know Your Rights Camp.

Vernon Francois Haircare Donating 35% of their June sales to “Grassroot Organizations” fighting racism and injustice.

Ouai Donated to the Minnesota Freedom Fund

Golde To be donating all the profits from the previous weekend to June 1st. 

Ulta Beauty Donating to the Equal Justice Initiative.

Colour Pop, Summer Fridays and Innisfree Donated to Minnesota Freedom Fund and ACLU.

Goody Hair Donating to the National Urban League.

Bite Beauty, It Cosmetics, Soko Glam and Ole Henriksen Donating to Black Lives Matter 

Tarte Cosmetics, Caudalie and Supergoop Donated to ACLU

Jouer Cosmetics Donating to ACLU, NAACP, and Black Lives Matter.

Urban Decay and NYX Donating to Black Lives Matter and the Minnesota Freedom Fund.

Tower 28 Donating to NAACP.

Cover Girl Donating to NAACP Legal Defense Fund and Black Live Matters.

Celebrities Making Their Part

Don Cheadle, Ben Schwartz, Steve Carell, Seth Rogers and the Safdie Brothers started a chain donation of $50 to the Minnesota Freedom Fund, later involving other citizens who continue with the chain.

Crissy Teigan donated $200,000 in bail funds for those arrested during the protest.

Blake Lively and Ryan Reynolds donated $200,000 to NAACP.

Janelle Monáe donated $1,000 to the Minnesota Freedom Fund, later match by Cynthia Nixon, Kehlani (as well as donating $2,000 to bail out protesters in Oakland, CA, later matched by G-Eazy).

Harry Styles donated to an Organization that bails protestors out of jail.

The local business you could help to reconstruct via Go Fund Me’s.

  • Abi’s Cafe POC-own business
  • Agencia Elektra Own by an Ecuatorian family business
  • Ayeeto Childcare Center and City Market find themselves unable to serve the community.
  • Brightside Produce Helps deliver fresh and affordable produce to small retailers in Minnesota but is unable to do so because of the damage and closures of their partners.
  •  Carniceria La Huazateca Locally-own grocery store in Minnesota.
  • Du Nord establishing funds to black and brown companies, dedicated to rebuilding Minneapolis being culturally minded. 
  • George Fund Memorial Fund
  • You can find more business you can donate by clicking here.

There are so many ways you can become an Ally to help the Black Community thrive delivering their message across. Donations are greatly appreciated it, but understanding, sharing and being part of the conversation can also reach unimaginable wins. The oppression and the violence, threats, and much more worst has been affecting the black community for years. This only makes you wonder about all those undocumented brutalities committed by the police that goes by undocumented, unspoken and forgot about without celebrating proper justice. May all the victims rest in power…

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